Marketing Communications is excited to work with you to produce a high-quality video for Bayhealth’s website. This bio video will allow potential patients and their care partners to get to know you and aid them in making decisions as they seek care.
The Interview
We’ve done extensive research to develop a group of personas for our clinical specialties. Personas help us ensure that the messages we use are speaking to consumers in our market.
The questions you will be asked when we film your interview align with the types of things potential patients consider before choosing a clinician.
Here are some sample questions:
- How should a patient feel after their visit?
- What would you say to someone who has recently moved here about the importance of seeing a doctor in our community?
- What advice would you give to a patient who is so busy taking care of others or keeping up with life’s challenges that they are neglecting their own health and wellbeing?
- What is one thing you want your patients to know about you?
B Roll
We’ll also create and film realistic scenarios to capture you in action, engaging with patients, staff, and other clinicians.
You can see how all this footage comes together to make the final video by watching the example below.