Bayhealth Earns Gold at the Healthcare Digital Marketing Ad Awards

The winners of the Fifth Annual Healthcare Digital Marketing Awards (HDMAwards) were announced with Bayhealth’s Marketing Communications & Community Outreach team receiving 10 awards – nine gold and one bronze - for their work in 2024.

The awards, which honor outstanding achievements in digital marketing for healthcare organizations, recognized Bayhealth for its ability to drive meaningful engagement, raise awareness and deliver tangible results through creative digital strategies. The winning campaigns showcased the company’s expertise in harnessing the power of digital channels to promote healthcare services and products while focusing on patient education and well-being.

Awards received:

• Gold for Instagram for Bayhealth’s Instagram page.
• Gold for Institutional Website for Bayhealth.org.
• Gold for Patient Website or Microsite for the Breast Cancer Awareness Month microsite Bayhealth.org/Mammo.
• Gold for Podcast for Bayhealth’s Scrub In podcast that can be listened and subscribed to on Apple Podcasts, Spotify, Google Play and YouTube.
• Gold for Branded Content & Entertainment for Online/Interactive for Bayhealth’s internal brand anthem video and brand commercials.
• Gold for Diversity, Equity, Inclusion for the Black History Month: Rise Up in Healthcare social media video series.
• Gold for Employee or Staff Recruitment for the Curtiss Wilson: Inspired to Serve video highlighting Wilson’s career and commitment to his patients.
• Gold for Special Video Over 2 Minutes for the Robotic Whipple Surgery Patient Video featuring the state’s first robotic Whipple surgery patient and his surgeon.
• Gold for Special Video Under 2 Minutes for a series of Bayhealth Clinician Bio Videos featured on the Find a Doc section of Bayhealth.org.
• Bronze for Special Video Over 2 Minutes for the Willpower to Lose Weight video featuring a patient who underwent bariatric surgery to transform his weight and life.

“We are happy to receive these awards and to be recognized for our team’s hard work and commitment to advancing digital marketing in the healthcare space,” said Vice President of Marketing, Communications & Community Outreach Amanda Bowie, MSM, CLSSGB. “Our team consistently strives to create innovative and impactful digital platforms and campaigns that not only achieve outstanding results but also help to inform and engage our community in meaningful ways. It’s wonderful to see our team recognized for the passion they put into their work.”

Healthcare marketing helps raise awareness about available medical services, educates potential patients about their health options, builds trust with the community served and attracts and inspires patients to focus on their health.

Visit HDMAwards.com to learn more and visit Bayhealth.org/Careers for an opportunity to join the team.