Bayhealth Emphasizes Hope for 20th Anniversary of Go Pink! Campaign

For two decades, the Bayhealth Cancer Institute has turned October pink with its Go Pink! breast cancer awareness and fundraising campaign. Thanks to the unwavering support of the community, over 2,500 individuals have received lifesaving screenings, education and treatment they may not have otherwise had access to.

This year, the campaign takes on an even more powerful message: Go Pink, Grow Hope.

With remarkable advancements in treatment and the increase in early detection, a breast cancer diagnosis today comes with more hope than ever before—especially when care is within reach for everyone.

The Bayhealth Cancer Institute is excited to launch its 2025 Go Pink! T-shirt, featuring a design that captures the powerful sentiment of hope for a bright future after a breast cancer diagnosis.

Proceeds from each shirt sold will be shared with Go Pink! Premier Partner Delaware Breast Cancer Coalition, and directly fund free breast health services, including screenings, education programs and patient support.

“When you wear this shirt, you’re doing more than showing support—you’re helping women in our community access the care they deserve,” shared Executive Director, Bayhealth Cancer Institute and Senior Director, Oncology Service Line John Shevock, FACHE, FACMPE. “Every purchase spreads awareness, fuels progress and grows hope. It’s a simple act that keeps our mission—and our momentum—alive.”

T-shirts are available for $20 at both Bayhealth Community Pharmacies for cash only and online at Bayhealth.org/Go-Pink.

Wear yours proudly this October—and beyond. Because when we go pink, we grow hope.